Research & Inspiration

To understand user pain points, we conducted:

• 4 user interviews with students and young professionals

• Competitive analysis of PayPal, Revolut, and Apple Wallet

• Review of financial anxiety research and cognitive load considerations

Key Insights

• Users are tired of complex dashboards with too much data.

• They want quick answers, not charts. (e.g., “Can I afford this?”)

• Trust is essential, apps must feel secure and transparent.

• AI suggestions should be simple, human, and non-judgmental.

Design Opportunities

• A clear spending summary

• AI-driven insights, written in conversational language

• Predictive financial health indicators

• Emotionally supportive tone

• A more visually calming experience

Sketches & Early Concepts

We began with quick sketches exploring:

• A circular spending overview

• A card-based home screen

• Simple navigation with only essential features

• An AI assistant placed subtly, not aggressively

• These sketches helped define the app’s calming, minimal personality.

Wireframes

Low-fidelity wireframes focused on:

• An uncluttered homepage

• One-tap access to insights

• A predictive model that flags upcoming spending risks

• Transaction grouping for clarity

Iterations

Feedback from peers highlighted the need for:

• More contrast between categories

• A softer, more trustworthy color palette

• An understandable spending threshold

• A clearer AI insight layout

Key Features

• Conversational AI assistant to simplify transactions and financial planning

• Personalized spending insights to encourage smarter habits

• Secure and seamless digital payments

• Visual budget tracking with charts and goal progress

Final Prototype

The final prototype brings together user insights, streamlined flows, and a cohesive design system. Every interaction was crafted to feel intuitive, supportive, and visually engaging.